Book author Robert Ritchie was looking for help in coming up with the best title for his new book.

Here are the three choices he was considering (with the original working title being the first on the list):

Grand Return to Order: Remedy for an economy in crisis

Restoring the American Soul: Getting to the root of our economic crisis

Return to Order: How to restore our economy and country

To me, there is only one of the above that really works. I’m in love with it. If Robert doesn’t select that title, I may steal it :))

Which title do you prefer?

Here’s my choice: Restoring the American Soul.

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You need to make your title memorable. That’s what I look for when I critique book titles.

When John Gray followed up his bestselling Men Are from Mars, Women Are from Venus with What Your Mother Couldn’t Tell You and Your Father Didn’t Know, Borders returned 50% and Ingram 70%. Why? Because the second book didn’t have nearly as memorable a title.

As Susie Russenberger of Ingram Book wholesalers noted, “The previous book had a great title, but this one was really hard for people to say.” When Gray began doing more Mars and Venus books, he again leapt to the top of the bestseller lists.

John Kremer’s Book Title Critiques. Get yours today:

http://www.booktitlecritiques.com

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• Book Covers: 7 Basics of a Great Book Cover
• Book Covers: Don’t Forget the Spine